W&R introduces new identity and website

When Jo Welling and Nico Rooks in 1983 started a company with the goal to supply the plastics processing industry with masterbatches this was the beginning of a steady growing, knowledgeable family-owned business. Meanwhile, more than 38 years later, the next generation of both families has now taken over and we still do what we are good at. To be able to service our market even better, we profesionalize every year and our communication is continuesly being improved. This last part is to be shown in our new branding and website. About the growth we have experienced in the recent years we can’t complain. As a company W&R has made serious steps forward, but as a brand we did not grow along. The essence of our beautiful company could be expressed better to  the outside world. Looking tot the near future and our ambitions, a rebranding was more than welcome. Our new visual identity corresponds to our core values in all areas. At our new website you can find all information about our products and off course you can contact our experts for advice. We are happy to help you in your search.

W&R is – en blijft – de betrokken, betrouwbare partner in masterbatch solutions. Op naar een mooie toekomst!